Article resulting from a research project financed by

Indoamerican Technological University

Erika Lisbeth Soliz Sánchez

Master's degree. Universidad Tecnológica

Indoamérica, Facultad de Ciencias Administrativas

y Económicas Quito, Ecuador,

erikasoliz_1994@hotmail.com, 0000-0002-9388-

Master Universidad Tecnológica Indoamérica,

Faculty of Administrative and Economic Sciences

Quito, Ecuador, vivianacajas@uti.edu.ec, 0000-

of different ages; the fruit is used that contributes a variety of nutrients rich in carbohydrates,

proteins, fiber, vitamins and minerals, like raw material for the elaboration and

commercialization of a quality product, new and with added value when being planned like a

healthy snack. A pilot production is carried out considering what is specified in the INEN

norms for vegetable products snacks, which were put to tasting with the acceptance of the

product of 75.2 % which indicates that it is an alternative of consumption. For the commercial

part, a survey was used with 11 questions that was applied to the population of the parishes

of El Condado, Ponceano, Cotocollao and Carcelén in the city of Quito of 259,713, with a

sample of 383 surveys, establishing an acceptance of the product at a price of $1.13, as well

as advertising conditions and characteristics of presentation and square; characteristics that

humano; los snacks en general son productos de consumo masivo dirigidos a personas de

diferentes edades; se utiliza el frutipan que aporta una variedad de nutrientes rico en

carbohidratos, proteínas, fibra, vitaminas y minerales, como materia prima para la

elaboración y comercialización de un producto de calidad, nuevo y con valor agregado al

planificarse como un snack saludable. Se realiza una producción piloto considerando lo

especificado en las normas INEN para bocaditos de productos vegetales, los cuales fueron

puestos a degustación con la aceptación del producto del 75.2 % lo que indica que es una

alternativa de consumo. Para la parte comercial se utilizó una encuesta con 11 preguntas que

se aplicó a la población de las parroquias El Condado, Ponceano, Cotocollao y Carcelén de la

ciudad de Quito de 259.713, con una muestra de 383 encuestas, estableciéndose una

hypertensive diseases. Both diseases are caused by poor eating habits and sedentary

lifestyles. (Presidency of the Republic of Ecuador, 2020). This indicates that it is important to

lead a healthy lifestyle, acquiring good routine practices of healthy eating. Diabetes

(Calahorrano & Fernandez, 2018) is the second leading cause of death in Ecuador. The risk of

developing this chronic noncommunicable disease is closely related to overweight and

obesity that affect 6 out of 10 Ecuadorians. Regarding food, it should be noted that the snack

market (Orduz et al., 2017) is aimed at people of different ages and social class, for this reason

it has become as a strategy for inclusion as a healthy food due to its easy portability of

consumption for all times and situations. Ecuador has strengthened and disseminated its

specialized production of healthy snacks, directing its shipments to the main international

hundreds of varieties of trees distributed from Southeast Asia (Philippines, Indonesia), to

baked bread and with a potato-like flavor. The frutipan tree occurs in tropical areas and its

height is between 12 to 15 m, and can reach up to 26 m; the fruits can give you approximately

200 units per tree and these serve as food in many cultures.

On the other hand, snacks (Hess & Slavin, 2018) are a type of food that are generally used to

temporarily satisfy hunger, provide a minimal amount of energy for the body, or simply for

pleasure. The term comes from English, translating as appetizer or snacks. Consumption is

generally at parties, home or movies.

pressure. The fiber in the pulp helps reduce cholesterol and protects the colon mucosa,

preventing the proliferation of carcinogenic substances. The physical, chemical and

nutritional characteristics of frutipan in raw, cooked/roasted, boiled, fermented and paste

conditions. In addition, breadfruit (Artocarpus altilis) (Needham et al., 2020) is a long-lived

tree whose fruits can be used as a cereal substitute as a nutritious and carbohydrate-rich

staple food and thus contribute to food security.

The frutipan in some parts of the country is considered a food product of subsistence or basic

consumption as it is: rice, cassava, green banana and potato, the production of this fruit does

not require meticulous care since it is a tree of several meters high that as long as it has water

blooms without difficulty, has nutritional values such as calcium, vitamins A and C, iron,

The document is organized as follows: in the materials and methods section, the identification

of the idea is established by establishing the conditions of the raw material Frutipan

controlled with the specifications established by the INEN standard for vegetable products to

then be subjected to transformation through the respective elaboration and validation of the

characteristics according to the INEN standard for snacks. The feasibility with the evaluation

of the impact on the market highlighting the properties of Frutipan used for the elaboration

of snacks. In the product design, the process of elaboration of the Frutipan snack is explained,

to finally make the commercial proposal through the market study, sample calculation, design

and application of surveys. The Results section indicates the acceptance of the product and

conduct a study for its commercialization in the form of a snack. Frutipan seeds can be

Feasibility. A technical process is carried out with details and real data on the project,

including the market study, the production process, the technology to be used, the definitive

production costs and the profitability of the project (Baca, 2001).

The survey (Fàbregas & del Amo, 2016) is a technique that serves to obtain information

systematically about a given population, based on the answers provided by a small part of the

individuals who are part of that population. As opposed to the census, which would collect

information, it is a technique that serves to obtain information systematically about a given

population, based on the answers provided by a small part of the individuals who are part of

that population. Through the use of financial indicators such as NPV, IRR and TMAR, it is

observed that the project is viable and profitable. In the market study, a 12-question survey

Frutipan potatoes are processed with the following activities: washing, cooking, cutting,

frying, checking and packaging; in each of the steps the handling is done in order to maintain

quality during transport, storage and distribution until the final sale. And to ensure product

quality, the NTE INEN 2561:2010 ((INEN), 2014) standard is used, by controlling the moisture

requirement of maximum 5%, established for snacks of vegetable products.

table:

information systematically about a given population, based on the answers provided by a

small part of the individuals who are part of that population. As a study instrument, a 12-

question questionnaire is elaborated to be applied to the people in the sector, in order to

carry out the study and measure the degree of acceptance of the products.

RESULTS

Based on the methodological perspective section considered, the present project started

from the idea identification strategy, through which the production of snacks based on

frutipan has been proposed thanks to the benefits and nutritional properties of the fruit, for

which the main components contained in the fruit such as fiber, iron, calcium, phosphorus,

The presentation of the snack will be 80g, in a kraft doypack package with the brand logo,

nutritional information and the ingredients used in its preparation.

Next, for the market study, a questionnaire was prepared as an instrument that was applied

to 383 people in the sample.

It is established that 75% of potential buyers are willing to buy the snack based on frutipan,

for the production of frutipan, a fruit with similar characteristics to the aforementioned

The response to the frequency of purchase and quantity of snack consumption shows that

people have a consumption habit of 44% weekly, 3% monthly; and with respect to the

quantity, between 1 to 2 units with 40%, with a lower percentage, but no less important are

the people who buy more than 5 units with 22%, which are possibly the people who buy for

social events or family gatherings; therefore, the opportunity of the product according to the

frequency of purchase is greater. The results are shown in Table 4 below:

Regarding the justification considering that people lead a busy life rhythm by which the

consumption of snacks in most of the cases is evidenced that the people surveyed with the

highest percentage of relevance we have 45% that buy for being a fast food, with 6% acquire